International Competitive Status and Cross Culture Management of Essay

International Competitive Status and Cross Culture Management of Revlon Inc - Essay Example It is evidently clear from the discussion that Revlon Inc.’s market share for cosmetics has dropped since 1998, and the company showed only one quarter as profitable from the last 8 years. The company’s growth started suffering in the 90s when the entire cosmetic industry sale to the retailers declined due to heavy competition. It is observed that the global cosmetic industry has been experiencing constant growth from 2009, but fall down in 2013. Revlon Inc.’s profits and income signifies that the company growth has been unstable. Revlon Inc. has developed its reputation in the cosmetic industry in areas like fragrance, skin care, and personal care. The company is also looking forward to business growth and various beneficial opportunities. The company’s data has given sufficient proof that in the near future, Revlon Inc. will grow positively and it will become the most valuable company as it was before. It is observed that company focus too much on profit ability in personal care products; they should also support corporate social responsibility by sponsoring events for woman’s health issues. The decision for choosing Revlon Inc. was a rationale for the rise and fall of cosmetic industry came into knowledge. The cosmetic industries sale and distribution are spread among various different countries. There are huge competitors in this industry and Revlon Inc. plays an important part in this competition. They compete with the competitors in terms of net income, goodwill, brand name, social responsibility etc. Revlon Inc. in all these categories has played a very important role and at the same time, the company has ensured for constant growth and survival in the industry.

International business news Article Example | Topics and Well Written Essays - 250 words - 2

International business news - Article Example Low economic growth in US will affect interest rates and exports earnings (CBC 2012). On the other hand, the problem of the emerging markets like china is inflation. Canada should therefore review its policies and increase its trading with the emerging markets to record stable performance and fiscal performance. The article also further explains the impact of fiscal slippage on interests rates. Canada must thus ensure that it shields its financial market from the risk of recording increasing interest rates as this would reduce rate of investment and reduce economic performance. The lack of fiscal stability in the developed nations would affect other economies. The final section of the article contains the how Canada should enter into trading partnership with the growing economies. Canada’s share of exports to these emerging markets has reduced by 50% and this calls for urgent need to increase its exports to exploit the growing demand (CBC 2012). The article recommends that Canada require concerted efforts to develop trade with the emerging economies to maintain its fiscal stability and earnings from efforts. Canada business should also improve on the competitiveness; look for new suppliers in order to maintain stability in the volatile economy. In summary, the article raises concern over the increasing fiscal instability of the leading economies on Canada economic stability and recommends increased trading with the emerging markets. High global debt will impact Canada: Carney - Business - CBC News. (n.d.). CBC.ca - Canadian News Sports Entertainment Kids Docs Radio TV. Retrieved March 21, 2012, from